Converse Jack Purcell’s Fall 2014 range,
A collaboration with
Local fashion artist and curator Irman Hilmi
And his boutiqueThe Offday
At Jalan Telawi, Bangsar kicks off the launch...
Towards the journey with Converse...
Whilst everyone has heard of Converse,
Jack Purcell has been around creating sneakerssince 1935.
The classic sneaker with its iconic “smile” toecap
perfected the brand as ahousehold favourite stylish sneaker.
Converse Jack Purcell has been moving the brand into the vintage-classy direction
And re-outfitted in sophisticated soft tumbled leather.
As the hero of the Fall 2014 For Jack Purcell’s range -
Out fitted in leather,
A core texture for seasonal dressing.
And subtle stitching details in the sneaker collection
Are refined and built with all around comfort...
The launch started off
With KOL and singer-songwriter
Ray Cheong welcoming the crowd
With his own brand of eccentric acoustic set
Before emcee Kyle Aster takes over
And drove the attention of the guests
To the launch video of Jack Purcell’s new direction.
Jack Purcell Pop Up curator Irman Hiilmi
Along with KOL and outlaw biker Eddie Lim
Then officially launched the Jack Purcell Fall 2014 season
By unveiling the wall of Jack Purcell CrossStitch
And other Fall Season Jack Purcell
For the first time to the media.
Everyone is treated to a night of Do-It-Yourself Coffee
And Accessories Crafts Workshop,
In theme with the Jack Purcell identity of
The Power of Creativity over Convention.
Eddie Lim then ends the event
With his upbeat harmonica-rock set that sends guests into the night.