Thursday, August 28, 2014

Converse Jack Purcell x Offday Pop Up Store

In conjunction with the release of
Converse Jack Purcell’s Fall 2014 range,
A collaboration with
Local fashion artist and curator Irman Hilmi
And his boutiqueThe Offday
At Jalan Telawi, Bangsar kicks off the launch...

All the way up..
Towards the journey with Converse...

Whilst  everyone has heard of  Converse,
Jack Purcell  has been around creating sneakerssince 1935.
The classic  sneaker with its iconic “smile” toecap
perfected the brand as ahousehold favourite stylish sneaker.
Converse Jack Purcell has been moving the brand into the vintage-classy direction
And re-outfitted in sophisticated soft tumbled leather.

Photobooth of the day...

The Converse Jack Purcell Cross-Stitch is the star of this event.
As the hero of the Fall 2014 For Jack Purcell’s range -

A waxed cotton cross-stitch detail  -
Out fitted in leather,
A core texture  for  seasonal  dressing.

The  premium  and  quality  leather  materials
And  subtle stitching details in the sneaker collection

Are refined and built with all around comfort...

video

The launch started off 
With KOL and singer-songwriter 
Ray Cheong welcoming the crowd 
With his own brand of eccentric acoustic set
Before emcee Kyle Aster takes over 
And drove the attention of the guests 
To the launch video of Jack Purcell’s new direction. 
Jack Purcell  Pop Up curator Irman Hiilmi 
Along with KOL and outlaw biker Eddie Lim 
Then officially launched the Jack Purcell Fall 2014 season 
By unveiling the wall of Jack Purcell CrossStitch 
And other Fall  Season Jack Purcell  
For  the first time to the media.  
Everyone is treated to a night of Do-It-Yourself Coffee 
And Accessories Crafts Workshop,
In theme with the Jack Purcell identity of 
The Power of Creativity over Convention.
Eddie Lim then ends the event 
With his upbeat harmonica-rock set that sends guests into the night.

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